Introduction:
The date was April 17, 1964. Intermediate
sized muscle cars, with big block engines
were gradually replacing the fullsized muscle
car. Lee Iacocca, Ford's General Manager,
had always invisioned a small sports car
to be the next hot item in the street wars.
Ford decided that instead of improving their
lackluster intermediate, they would do the
competition one better and introduce a whole
new breed of automobile, the pony car. Originally
designed as a two seater in the European
tradition, Iacocca realized that true success
depended on volume sales. Therefore the
Ford Mustang was introduced as a 1965 model
that was based on the compact Falcon to
lower production costs. It came with an
obligatory back seat and a multitude of
options that would give the buyer an opportunity
to customize their purchase, and generate
extra profits for Ford. Plymouth faithful
stress that their Baracuda beat the Ford
Mustang to market by two weeks. But it was
the Mustang, which racked up over 22,000
sales its first day and one million sales
in its first two years, that turned the
market and people's attention to the pony
car. The pony car class that the Ford Mustang
helped create is the only class of muscle
car that still exists today. |